Many brands and companies claim that their product is "Made in x" or "only contains y" but it has been proven, aside from straight out fraudulent claims, that these claims can be allowed due to laws which only require x of the product to come from product or country y or some other nonsensical formula.

It is time for more transparency! As long as a product or service is high quality, it does not really matter to me where it is from. What I care about is that the brand or company is honest about what is in it and how true the environmental and natural etc claims are.